Andy Jeffers
Effort. Spirit. Pride. It’s a mantra Andy Jeffers first heard as a young student in Johnson City, Tennessee, from his sixth-grade English teacher and Little League baseball coach, Henry Joy. More than three decades later, those three words remain central to how Jeffers approaches life, relationships, and business.
“I still remember what ‘ESP’ is all about,” Jeffers says. “Effort, Spirit, and Pride are things I try to live by every day.”
Andy Jeffers is the owner and operator of Knoxville-based Sports & Entertainment Media, LLC, a company built on relationships, trust, and an uncompromising work ethic. Proud of the legacy his father, Lyn Jeffers, established, Andy has continued to grow the company while maintaining the values that have guided it for decades. Clients are not just business partners—they are friends, and that mindset has shaped long-standing relationships across motorsports, broadcast television, and entertainment.
Born in Boone, North Carolina, Andy moved with his parents, Lyn and Marilyn Jeffers, and older brother J.J. to Johnson City, Tennessee. An avid athlete, Andy played baseball throughout his youth, competing for Science Hill High School before continuing at Muscle Shoals Junior College in Alabama and Columbia State Community College in Tennessee. He later headed back to East Tennessee, earning a degree in Communications from the University of Tennessee in 2000.
Following his playing days, Jeffers found his creative footing under the mentorship of Barry Rice and Link Hudson within the University of Tennessee Athletic Broadcasting Department (VFL Films). There, he developed skills in writing, editing, producing, and videography. By the time he graduated, he had secured a full-time position with Tennessee Athletics, producing Inside the Orange, features for multiple coaching shows, and video board content for football, basketball, and baseball. From 1998 to 2004, he worked closely with national networks including CBS, ESPN, Comcast Sports, and FOX Sports as they covered UT athletics.
In 2004, Jeffers joined Beyond Media in Knoxville, contributing to projects for The History Channel, Comcast, DIY Network, and other outlets. The following year marked a turning point when his father was diagnosed with a brain tumor. Recognizing the urgency of the moment, Andy stepped in to assist with the family business, initially believing the move would be temporary.
As Lyn Jeffers’ health declined, Andy transitioned full-time into Sports and Entertainment Marketing, coordinating in-car camera placement for FOX and NBC during NASCAR events throughout the 2005 and 2006 seasons. Following his father’s passing in December 2006, Andy assumed leadership of the company and, in 2007, rebranded it as Sports & Entertainment Media, LLC. “It was the hardest thing I’ve gone through in my life,” said Andy. “My dad and I were so close… it was definitely a difficult time.”
Under Andy’s leadership, the company continued its role within NASCAR, working with FOX, TNT, ESPN, NBC, Amazon Prime, and CW Sports while managing and selling in-car camera sponsorships across the NASCAR Cup Series and NASCAR Xfinity (now O’Reilly Auto Parts) Series. Alongside motorsports, Andy continued to support the University of Tennessee by assisting with video board productions for football and basketball.
Never content to stand still, Andy broadened the company’s creative reach. He has worked with NFL Network, AXSTV, GAC, and numerous artists and production partners. In 2011, Sports & Entertainment Media produced its first full-length concert film, Hot Trio LIVE, followed by Hot Trio Live at the Bijou Theatre in 2012. In 2014, the company expanded into professional live streaming, producing events for musicians, universities, nonprofits, and corporate clients.
That expansion led to national recognition. In 2016, Sports & Entertainment Media, in partnership with Catch Multimedia, earned a Southeastern Emmy Award for Technical Direction for the live stream of Cheerwine’s Legendary Giveback IV featuring The Avett Brothers. In 2017, the concert film Andy Wood Live at the Bijou achieved digital distribution on iTunes and Amazon Music. By 2019, the company added time-lapse photography and drone production to its growing suite of services.
The COVID-19 pandemic in 2020 brought unprecedented challenges to the live event and broadcast industries. During that period, Jeffers redirected company resources toward community-focused projects, producing live-streamed fundraising efforts for organizations such as Second Harvest Food Bank of East Tennessee and The Joy of Music School.
As the industry rebounded, Andy played a role in preparing for NASCAR’s Next Gen car rollout, focusing heavily on in-car camera system evolution during the 2021 and 2022 seasons. In early 2022, he worked on NBC’s Super Bowl LVI pregame show, which later earned a Sports Emmy Award for Outstanding Technical Team Studio.
From 2023 through 2025, Jeffers continued to balance NASCAR broadcast responsibilities with creative production projects. He collaborated on multiple music videos for guitarist Andy Wood, including projects tied to the album Charisma, and oversaw a fully animated music video inspired by Disney’s Haunted Mansion. In 2025, Sports & Entertainment Media was honored with 13 Telly Awards for the work on those Andy Wood music videos.
2024 Sports & Entertainment Media, LLC worked with Andy Wood on his release of his album “Charisma”. Two music videos were released along with the company trying their hand with doing a full length animated music video. “This was the third music video for Andy Wood that we did, and when he (Wood) mentioned that this particular song was a tip of the hat to Disney’s Haunted Mansion, I knew exactly who my next call was to,” Jeffers commented. Andy’s brother JJ Jeffers is proficient in prop, set design, modeling, and has a massive index when it comes to the horror genre. “My brother is insanely talented when it comes to design work, no matter on stage, on camera, or in this case building puppets, miniature haunted house, a miniature cemetery. Our work paths hardly cross so I can’t say enough what it meant to have JJ on this project and get to work with him,” says Andy.
Relationship building is at the forefront of Jeffers’ goals when working with clients in any media space. Andy adds, “Whether we are getting in-car camera exposure for our sponsors or finalizing a high end production piece for a musician, that trust has to be built with the client.”
At the heart of Andy Jeffers’ work is relationship-building. “Whether we’re delivering in-car camera exposure for sponsors or producing a high-end creative project,” he says, “trust is everything.”
A lifelong sports fan, Andy is passionate about the Tennessee Volunteers and the Chicago Cubs—attending all seven games of the Cubs’ historic 2016 World Series championship. He is equally passionate about music and the creative community. Proud of his Northeast Tennessee roots, Andy remains deeply connected to the region he calls home.
Beyond his professional work, Andy actively supports organizations including Victory Junction Camp, Stand Up To Cancer, St. Jude Children’s Research Hospital, Second Harvest Food Bank, and The Joy of Music School.
Whether in sports, music, or media production, one thing remains constant: Andy Jeffers approaches every project with Effort, Spirit, and Pride (ESP)—always, in all ways.