We believe that a client’s success is our success. When the client is happy and content, not only does the relationship grow, it flourishes because who doesn’t want to share with their friends and family when they’ve finally found the right company with which to do business?
Treating people well, working hard, always going the extra mile and always putting the client first – those were the key elements in Lyn Jeffers’ business plan back in the ‘70s. Throw in his love and passion for auto racing, a public relations background and a degree in Communications and Jeffers’ had a solid foundation for his company.
And from the very beginning, with the launch of Lyn Jeffers & Associates, to Sports and Entertainment Marketing, to Sports & Entertainment Media, LLC, Jeffers stayed true to himself and his beliefs, always knowing that a friendship was more important than simply building a long list of clients, although that too was certainly the case. That has remained true over the last 46 years. Today, Sports & Entertainment Media, LLC not only works to gain the kind of exposure its clients clamor for, it does so while creating long and lasting relationships.
Today, the company is owned and operated by Lyn’s son, Andy Jeffers, who works closely with FOX Sports and NBC Sports (the two main networks that cover NASCAR). Handling the sales and the coordinating of the placement of cameras in the NASCAR Xfinity and NASCAR Cup Series, Andy is indeed a chip off the old block. His business sense, his love for racing, his values and his love of people, mirrors those of his dad’s. He proudly carries his father’s legacy in the sport of NASCAR, remembering lessons his father taught him as he tagged along to various race tracks as a youngster.