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Our History

Just exactly what does Sports & Entertainment Media, LLC do and why is it such a thriving business?
It’s simple: Going on for six decades Sports & Entertainment Media, LLC has been one of the country’s premier communications organizations in the world of auto racing. Whether it’s public or sponsor relations, television and radio production, live streaming or the marketing and sales of the in-car camera, Sports & Entertainment Media, LLC has it covered. Our success comes from an incomparable work ethic – we can promise you nobody will outwork us — and dedication to delivering unparalleled exposure for our clients.

We believe that a client’s success is our success. When the client is happy and content, not only does the relationship grow, it flourishes because who doesn’t want to share with their friends and family when they’ve finally found the right company with which to do business?

Treating people well, working hard, always going the extra mile and always putting the client first – those were the key elements in Lyn Jeffers’ business plan back in the ‘70s. Throw in his love and passion for auto racing, a public relations background and a degree in Communications and Jeffers’ had a solid foundation for his company.

In the ‘60s, after a tour in Vietnam, Jeffers pulled double duty at the Johnson City Press in Johnson City, Tenn., as both a sportswriter and a political writer. He then honed his public relations skills by handling PR for Sugar Mountain, Ski Beech, Tweetsie Railroad, Grandfather Mountain and The Land of Oz, all successful tourist attractions in the Boone, N.C. area. Soon it became obvious to Jeffers that his vast knowledge of auto racing and its history, combined with his PR expertise, love of people and ability to quickly make lasting friendships, would serve him well in starting his own business. Jeffers opened his own public relations office in Boone, NC in 1972. On May 7, 1979, Lyn Jeffers Associates opened doors in Johnson City, TN.

And from the very beginning, with the launch of Lyn Jeffers & Associates, to Sports and Entertainment Marketing, to Sports & Entertainment Media, LLC, Jeffers stayed true to himself and his beliefs, always knowing that a friendship was more important than simply building a long list of clients, although that too was certainly the case. That has remained true over the last 53 years. Today, Sports & Entertainment Media, LLC not only works to gain the kind of exposure its clients clamor for, it does so while creating long and lasting relationships.

Sadly, in December of 2006, Jeffers died from complications stemming from a brain tumor. But his company, his dream and his values live on.

Today, the company is owned and operated by Lyn’s son, Andy Jeffers, who works closely with FOX Sports, Amazon Prime, Turner Sports/MAX, NBC Sports and CW Sports (the main networks that cover NASCAR). Handling the sales and the coordinating of the placement of cameras in the NASCAR Xfinity and NASCAR Cup Series, Andy is indeed a chip off the old block. His business sense, his love for racing, his values and his love of people, mirrors those of his dad’s. He proudly carries his father’s legacy in the sport of NASCAR, remembering lessons his father taught him as he tagged along to various race tracks as a youngster.

Andy is multi-talented, adding a new dimension to the company with his knowledge of production, editing, writing and videography. He is a proud VFL Films alum and also has worked on numerous television shows/projects for ESPN, NFL Network, The History Channel, FOX Sports Net, DIY and GAC – all adding yet another dimension to Sports & Entertainment Media, LLC. In 2014 the company has expanded into professional live streaming events for music and theatre performances, company press conferences, athletic events, private meetings and personal events. In 2016, working with Catch Multimedia, Inc., Sports & Entertainment Media, won a Southeastern Emmy for the live stream of The Avett Brothers’ Cheerwine’s Legendary Giveback IV. 2017 saw Sports & Entertainment Media, LLC’s production of “Andy Wood Live at The Bijou” (Full Concert Film) land in the digital distribution giants of iTunes Movie and Amazon Music. The company continued the growth of live streaming events from SEC Swimming & Diving Championships, to live music, to promotional streaming for businesses and artists. Over the last several years the company has continued to bring live music to the fans of the bands and artists they stream live. In 2019 the addition of time-lapse photography and drone capabilities have brought a fresh look to the productions we are a part of.
2020 was one of the most difficult years to date for everyone, especially in the entertainment/video production world. What started off with hope quickly turned into a nightmare almost overnight. We saw the sports industry literally “walk off the court” and music tours cancelled minutes before venues opened their door for that night’s show. During the quarantine Sports & Entertainment Media, LLC put our talents to use and found ways to use streaming for a good cause helping Second Harvest Food Bank of East Tennessee and The Joy of Music School. 2021 and 2022 were rebuilding years on the production scale and live streaming side of the business. As an entertainment industry climbed back to the “norm”, so too has the importance of branding forged out of the pandemic dust.
The start of 2022, Jeffers worked the Super Bowl LVI for NBC checking off a personal bucket list event. NBC’s Pregame Show won an Emmy for Outstanding Technical Team Studio. In a six week span, from February into March in 2022, Andy worked on the most watched sporting events of those particular weekends. New equipment was added to the tool box in 2022 to match the creative fuel in the company.
2023 Sports & Entertainment Media, LLC continued to service clients with production needs and work for sponsors with the in-car cameras in NASCAR as it was the second year of “Next Gen” car in the Cup Series. We worked with Andy Wood on the preparation of his new album, “Charisma”, by doing production on two music videos, “Rooster” and “Free Range Chicken”. Each music video was a different fell from the music to the look, Sports & Entertainment Media, LLC teamed up with ARC Studios & Shift Dynamics in Nashville, TN to capture Wood’s version of “Rooster” on a VFX screen. “Free Range Chicken” was simpler shoot but required great energy from Wood and musicians as we were surrounded by muscle cars in a “garage jam session”. The year ended by expanding into documenting the repave at historic North Wilkesboro Speedway thanks to Summers Taylor for letting us honor their shield.
The calendar year started with heavy post production work on the two music videos for guitarist, Andy Wood as 2024 was the year his album “Charisma” was set to release. As “Rooster” and “Free Range Chicken” post production were wrapping up, Wood’s next challenge was a fully animated music video to his song Master Gracey’s Manor. Jeffers is lucky that his brother, JJ Jeffers is proficient in set, prop, modeling and well versed in the horror genre. JJ was locked as the art director, designer, writing the story to Andy Wood’s haunting tale through the manor. Sports & Entertainment Media, LLC teamed up with Armada to handle the assembly of Master Gracey’s Manor 2D animation. Summers Taylor had another massive paving project in Charlotte, NC that Sports & Entertainment Media, LLC documented at the new private race track, Ten Tenths Motor Club. Sponsors in NASCAR saw huge exposure numbers generated from the in-car cameras in 2024 as the media rights deal came to a close with FOX and NBC. Joey Logano carried the Hunt Brothers Pizza in-car camera to victory and a championship in the NASCAR Cup Series. BRANDT’s in-car camera battled it out as the NASCAR Xfinity Series welcomed CW Sports to the series as they chronicled Justin Allgaier’s championship.
2025 looks to be even busier for Sports & Entertainment Media, LLC as NASCAR’s new seven year media rights deal will have five networks/streaming services covering the sport. Amazon Prime and TNT Sports/MAX join FOX Sports and NBC Sports in covering NASCAR’s Cup Series. CW Sports will handle a full season covering the NASCAR Xfinity Series. FOX/FS1 will have full coverage of the NASCAR Craftsman Truck Series. Music production will be in full swing with various live and video productions on the radar in 2025. We are extremely excited that companies want to brand their message and/or product with Sports & Entertainment Media, LLC. Let us tell your story in 2025.